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“Yiayia and Friends” is a multi-faceted gastronomy-related project that reimagines and re-introduces, superior quality food products, culinary objects and epicurean artifacts of yesteryear. At the heart of the design project, “Yiayia” (“granny” in Greek) is glorified in a key-storyline as the super-powerful, all-knowing but also discreet person that she is.

 

Together with her “friends” from both the human and animal kingdom the arts of growing, cooking and sharing food together, along with everything that is attached to it, is remembered, re-introduced, and re-imagined for generations to come. The solid-colored, closed-shape, vibrant-colored characters, share the same “eyes” –that is a visual element doubling as a “silent logo” across the project–and interlock with each other and their environment in a visual representation of the connection of mankind with nature, agriculture, production and creation. This is a story about YIAYIA. A Greek granny together with her animal friends spreads the message of family values through food-related stories and experiences conceptualized with a fresh perspective and a sense of humor.

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